Initial Reaction: The NDP attacking the Tories rather than the Liberals? Nice for a change…

Ad Intent: Attack Harper directly on the “leadership” question. I presume this is part of the NDP strategy of painting themselves as a more effective opposition than the Liberals.

Tag Line: We Need a New Strong

Things That Work: Jack sounds good at the end – this was a rare occasion when I didn’t feel like punching him in the face.

Things That Don’t: Some of the connections Jack tries to draw are weak: “Destroying the environment while you pay record gas prices“…huh?

Cliche Score: 2 points (1, for the subtle US flag. 1 for using drum music in an attack ad. )

Grade: B It’s an enjoyable ad and it’s a clever way to attack Harper, but it’s debatable what it really tells people about the NDP.

Reader Grade:

Previous Ads: See the softer side of Steve, Bad actors love Harper