The Liberals finally drop the gloves:

First Impressions: This must be one of those fun Where’s Waldo videos…now where did they hide Stephane?

Ad Intent: Attack Harper and frame The Green Shift as an economic issue.

Tagline: Let’s get started. (I have yet to see a strong tagline/slogan from any of the parties so far this campaign)

Things that work: The Liberals actually attack on the economy, which is good (not the economy…attacking on it). It’s an effective attack that backs it up with a positive message about the Liberals.

Things that don’t work: I’m not sure the “last place to invest” attack will resonate much outside of Ontario, so I’d be running this one almost exclusively there.

I Guess the Cowboy Picture was Unavailable: The black and white pose of Harper is possibly the most flattering picture ever used in an attack ad – the man looks 20 years younger in it.

Cliché Score: 1.5
The Canadian flag gets half a point. Saying “turn the page” while literally turning the page on the screen is worth a point (and kinda clever). Normally I’d give out a point for the “black and white” attack picture but it’s a good picture of Harper so no points for that.

Grade: B+.
It’s not what I’d call a memorable ad, but it should be an effective one.

Reader Grade:

On the air? As always, be sure to report actual sightings of the ads in the comments section. I’m curious where they’re airing, how often, and on what kind of shows.

Previous Ads: See the softer side of Steve, Bad actors love Harper, Jack Attack, THE Green Shift, Viva Los Vegas