I signed up for the Conservative Party’s e-mail list before the campaign started and got this today:

There will be fiery speeches. There will be ads. There will be custom web sites. And the Liberal War Room will be issuing a flurry of messages to reporters covering the Conservative campaign. The tone will be dark. The predictions will be dire. And Liberals will be crossing their fingers that the narrative will work – just as it has in previous campaigns.

They need to run such a campaign because they have nothing substantive to offer.

[…]

We cannot allow the Liberals’ campaign of fear to succeed. We need to fight back with facts supported by top-rate advertising, direct mail and rapid response. And we need your help to help us make that happen.