Initial Reaction: That’s…different.

Ad Intent: These ads are basically Jack reading off the NDP strategy verbatim (with pictures!) so I don’t think it takes a political mastermind to crack the intent behind them.

Tag Line: “For strong leadership on the side of everyday families blah blah blah“

Things That Work: They certainly get the message across, given that they are probably the least subtle ads of the entire campaign.

Things That Don’t: Cartoons? I thought the NDP was trying to portray itself as a credible party.

Alanis Moment: “Jack’s got one hand in his pocket…”

Memories: NDP to take aim at Harper, shrug off Dion

Cliche Score: 2 – I think we can safely say that by this point in the campaign, any reference to “kitchen table” or “50 billion in corporate tax cuts” deserves a cliche point.

Grade: C
I must say, the original “new strong” NDP ads have grown on me during the campaign – they’ve got a great beat and they get the message across. But these ones? Yes, they are so incredibly simple they’ll get the message across so you can’t write them off completely. But they’re lame.

Reader Grade:

PS – I’ve seen a few new Tory attack ads on TV but they’re still nowhere to be found on conservative.ca, or on youtube.