The Liberals have launched a new website, www.onprobation.ca, to document Harper’s mis-management of the economy. The site contains videos from Ignatieff and many of his MPs (at least those MPs who have never been Premier of Ontario during a recession) explaining the Liberal economic philosophy. It also has news stories, timetables, graphs, and that sort of thing.
Some may argue that there isn’t a ton of meat on the bones, but the site itself was built exactly how you want to build this sort of thing. It integrates in easily with social media tools, is designed to go viral, and invites user participation. Most importantly, it’s surprisingly non-partisan for what is, in effect, an attack website – there are few Liberal logos and it uses very balanced and non-incendiary language, trying to stick to “the facts” (as the Liberals see them) as much as possible.
And, because of that, it comes across as far more mature than anything the Conservatives have put up over the past few years.