…will be launched online Sunday morning:

Tune in on Sunday, April 3, at 11:00am EDT, to a special live town hall that will be streamed online at Liberal.ca. During the event, Michael Ignatieff will unveil the Liberal Platform and answer questions from Canadians.

It’s a neat way to launch it, but the how doesn’t really make much difference to me.

What impresses me is that the Liberals will have their entire platform launched one week into the campaign. Like Harper in 2005/06, Ignatieff has released a major policy plank each day. He’s taken control of the agenda. He’s shown voters what he stands for early on, to dispel the hidden agenda attack being levied on him by the Prime Minister.

Not everyone will absorb the message right away. Which is why it’s important to get it out early and then repeat. And repeat it again.

Remember, Paul Martin was up by 10 points one week into the 2005 campaign. It wasn’t until Christmas that Harper got dividends on the campaign he was running.

If Ignatieff can be as strong the rest of the way he’s been in week one, it will pay off – even if it’s not until Easter.