Last election, the Tory strategy was to show the softer side of Steve – Harper was Mr. Sweater Vest at campaign rallies and on TV.

This time, the tactic has changed – everywhere you go, Harper is in a suit. The man was even wearing dress pants for his pick-up game of street hockey. After all, these are serious times and nothing risks the economic recovery more than indulging in casual wear.

On the flip side, the Liberals have gone all out to humanize Michael Ignatieff. See Mike eat a hot dog. See Mike wear a tool belt. Tonight, the media are invited to watch Mike watching American Idol.