Finally, after a series of awful ads most high school drama teachers would fail, the Tories have come out with their first winner: change.

It’s got a simple message that appears to be resonating. The music works well. It’s a negative ad, yet it feels positive. It shows the Globe & Mail “Martin Liberals Took Illicit Cash” headline, which is smart for several reasons. It’s got more Paul than Steve in it, which is very interesting, and likely very wise.

So, after twelve failed ads (you can watch them all on their site if you’re a masochist), the Tories finally have a winner. I’m not sure if that’s some clever parallel for twelve years of Liberal rule, but the CPC now have something worth spending money on.