And so it begins…


From Jason Cherniak comes news that the Tories have begun the attack ads.

It’s not on the CPC website yet, but someone has put the ad on-line. It basically has Paul Martin on a loop saying “the Liberal Party is not corrupt” while they show clips of Gomery and Dingwall. It’s strikingly similar to what I suggested the Tories do in my pre-election preview:

Go for reality. Show clips of Sheila Fraser blasting the Liberals, a few “culture of entitlement” quotes, Jean Brault’s testimony, Dingwall holding up the gum packet, newspaper headlines about Volpe’s pizza party, and the Mr. Dithers economist article. End the commercial with a calming voice saying “there’s an alternative”.

It’s a little noisy and they’ve re-used a lot of the same stuff from their “change” commercial, but they stuck to reality instead of wild accusations so there shouldn’t be any backlash. I’ll give it a thumbs up, although it’s far from a home run (mixed metaphor alert...).


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