Dean for American showed us that Internet buzz can be extremely beneficial for leadership candidates. While the influence of blogs on the outcome of general elections is questionable, I suspect that members of political parties read blogs and visit political websites more than the general public. Because of this, it would be extremely wise for leadership candidates to have a strong internet presence.
Although the race hasn’t started yet, so far, the only two candidates with “professional” websites encouraging them to run are Michael Ignatieff and Gerard Kennedy. I’ll be very curious to see the look of the official websites, once the candidates start declaring.
UPDATE: Draft Brison has been up for a while too.